Producers have for the past number of years been anticipating the arrival of worthwhile revenues from online video on demand. It has become particularly pertinent given the fall in DVD sales (although they still represent the most significant revenue stream for independent films). Looking at the figures available, its clear that the market is moving in the right direction, and quickly, with VOD platforms offering services that are beginning to gain traction.
Video on demand is a service provided by online platforms that allow consumers to view content instantly through internet connected devices such as; laptops/PC, internet connected televisions, console/over-the-top box connected TV’s, tablets and smartphones. For filmmakers there can be some confusion in the breakdown of rights models, but there are three categories to consider when negotiating contracts or revenue streams. Continue reading VOD Rights Models
A filmmaker’s relationship with an audience has become more important than ever in recent years. Enabled by digital technologies filmmakers are being given the opportunity to connect with an audience for their film from day one and continue that relationship until the release of the film. Never before have independents with limited budgets been given such autonomy and license to control the distribution and marketing of their film.
Analysing it a little further, I’m going to briefly summarise three fundamental ideas that stem from digital technologies and their relationship to audience: interaction – international – innovation. Continue reading The Digital Audience